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OUTSTANDING.
UNDERSTANDING.
One of the Ifop Global Group of companies, Ifop North America is a full service ad-hoc qualitative and quantitative research consultancy that has been servicing North American business for over 30 years.
We provide a full range of in-house data collection and analysis services as well as proprietary research techniques such as :
• IdeaMap®, StyleMap® - proprietary online concept and package testing
• iQual® - online focus groups using desynchronized forums/blogs
• Planet Care® - global platform for sustainable development research
• Voice of the Customer (VOC)/Six Sigma measurement
Our sector alignment team structure is ideal for collaborative client consultation in creating customer insights for any business. Our current team strengths align particularly well with Healthcare, B2B, Financial, and Consumer Packaged Goods research solutions. Clients partner with us for unlimited access to global resources, tools, and techniques and the best online panels available worldwide.
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JOHN BALL APPOINTED PRESIDENT OF MRIA
IFOP is pleased to announce the appointment of John Ball, COO of IFOP North America to the position of President of the Marketing Research and Intelligence Association (MRIA). The MRIA is the national association for marketing research and intelligence professionals in Canada.
John was formerly the founding chair of the association’s Research Agency Council and has been a board member since its formation 3 years ago.
“I am pleased to serve the association this year as president just as IFOP re-launches its global brand here and in the United States. I hope that it will help to bring IFOP the notoriety it deserves as a leading ad hoc consultancy in North America”, says John.
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IFOP NORTH AMERICA LAUNCHES PLANET CARE ®
Ifop North America is pleased to introduce Planet Care® to North America. Building on the success of more than 10 years of global environmental issue research tracking, Planet Care® helps marketers measure, assess, and design environmentally sensitive programs, products and services. Ifop is recognized as a global expert in consulting with companies on how to effectively respond to the greening of our markets, our schools, and our government. Planet Care® provides marketers with a single source suite of research tools and services designed specifically to allow marketers to build on their strengths and breakthrough to consumers with the efforts they are making to be increasingly environmentally responsible.
For more information on Planet Care® tools and techniques, click here.
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Map | Professional
Memberships | Privacy Policy |
Contacts :
Healthcare - Doreen Wolpert
Consumer & Business - Darko Rakin
B2B and Financial - John Ball
©
2001 IFOP. All right reserved.
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