Founded in 1938 by Jean Stoezel, a professor in Social Psychology at the Sorbonne University, IFOP was among the world's 5 pioneer institutes.

Today, IFOP is one of the most reputed research agencies in Europe for its thorough experience, innovative techniques, commitment to quality and sense of partnership with clients.

IFOP is present on each side of the globe with main offices in Paris, Toronto, Buenos-Aires and Shanghai. In addition to these key locations, IFOP relies on effective partnerships with agencies in 50 countries worldwide.

IFOP's know-how is acknowledged by over 2000 client companies such as:

ASTRA ZENECA, AXA, BAYER, BNP, COLGATE-PALMOLIVE, DANONE, GILLETTE, HENKEL, KODAK, L'OREAL, MARS, McDONALD'S, MICHELIN, NESTLE, RJ REYNOLDS, SANOFI AVENTIS, SONY, UNILEVER.