IFOP • Asia

IFOP ASIA: THE STAKES OF MODERNITY IN TODAY’S MOST RAPIDLY GROWING REGION OF THE WORLD

You want to enter a new market, you are launching a new product, you are modifying the breadth of your product range, you are adapting your packaging or your stores to local conditions, you are conceiving a communication campaign to match the specific expectations of Asian consumers… You have to identify the decisive stakes, the ones which really matter for your clients, your employees, your shareholders.

Our role is to understand the issues you are facing, to conceive the market research approaches which will provide the best and most actionable answers to your needs, to identify the triggering points which will allow you to act in a successful way.

Ifop Asia has been operating across the Asian continent since 1996. Its experience and research capabilities cover the following countries and regions: Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Based in Shanghai, Ifop Asia is ideally placed geographically and in terms of cost structure to serve corporations across the region. In other words coordinating your Asian research out of Shanghai is more efficient and cost effective than from anywhere else.

Whether in the west coast cities or inland rural areas, among the wealthiest populations or the ones who primarily worry about their basic needs, among corporate leaders or family decision makers, among professionals, retired people or students, etc. Ifop Asia conducts interviews, observations and analysis daily and has formed a thorough knowledge of Chinese populations.

Over the years we have developed an informed vision of the Chinese society and Chinese consumers which we continuously update. It can be presented to you at no cost upon request (see contact section below).

Ifop Asia performs research in the fields of FMCGs (food, beverages, cosmetics…), Services, Media, Technology, Luxury and Healthcare.

Understanding consumers and identifying trends: usage and attitudes surveys, barriers and levers surveys, market segmentation, etc.
Conducting strategic investigations: brand positioning surveys, idea generation, prospective segmentation, etc.
Carrying out tactical and pre-launch tests: concept tests, product tests, taste/sniff tests, pack tests, logo tests, advertising tests, etc.

We have a specific expertise in the fields of qualitative and observation research including all forms of qualitative interviewing and moderation (on and offline, from mega-groups to personal in-depths), ethnography, semiotics and expert research.

Another specialty field is retail research and the various ways to approach the shopper experience: mystery shopping, accompanied shopping, out of store customer satisfaction and store design audit.

A WHOLE RANGE OF ADVANCED PROPRIETARY RESEARCH MODELS

While our approach is by essence ad-hoc as we conceive and design methodologies based on your specific context and objectives, our range of approaches includes a series of proprietary models which help address typical research issues in an efficient and well thought-out way. It includes, among others…

IdeaMap : a unique conjoint based tool which helps you screen (even huge numbers of) ideas in order to innovate or optimize a copy strategy

Fox 123 : a range optimization model which helps decide how many and which products should be present on your store shelves

Price Equity : a price optimization model which indicates how price influences your product’s performance in its competitive environment

POS Cap : a whole range of Point Of Sale approaches which help you optimize your retail strategy from product selection and display to store design and organisation

M-Sat : the customer satisfaction model which sorts out all dimensions of satisfaction and dissatisfaction to determine the right hierarchy of actions to be implemented

Creative and Strategic wokshops : a range of approaches to help you create new offers, develop new processes, discover new communication or development channels

A MULTICULTURAL TEAM WHO COMMITS

Our team is primarily composed of young, educated, open local staff who have been trained to Western research methods and keep abreast with the latest technologies. While our daily languages of work are Mandarin and English, Cantonese and French are also spoken fluently in our office.

We are service oriented and act as partners with our clients whom we support along their developments in the region. The way we work is geared towards smart, creative research design, reliable data collection and an approach to analysis which leads us to taking a real stance and truly committing in our recommendations. We provide fact based advice with responsibility.

TOP REFERENCES

We are particularly thankful to corporations who give us their trust and support in Asia, including Bourjois, Coach, Danone, Estée Lauder, JC Decaux, Kiabi, L’Oréal, Sodexho and Tyson Foods.

CONTACT :
Laure FRISCOURT
Unit 15A09 (15A / F), Wangjiao Plaza,
Yan'an East Road
Shanghai 200002
P.R. China
P: +86 21 6326 6631 / +86 21 6326 6621
F: +86 21 6328 6866

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